KK Dubrava Zagreb – Visual Identity Design (Concept)
Strength. Identity. Legacy.
The identity for KK Dubrava Zagreb is conceived as a free-form, concept-driven mark that captures the intensity and character of the club without relying on literal sports clichés.
The visual identity for KK Dubrava Zagreb is built around a commanding lion — a symbol of leadership, resilience, and competitive dominance. Positioned within a structured shield form, the mark unites tradition and modern sports branding into a single, cohesive emblem.
The bold typographic treatment reinforces presence and authority, while the integrated basketball element anchors the identity within its athletic context. The year 1976 is intentionally preserved to honour the club’s heritage and long-standing presence in Croatian basketball.
Designed for versatility, the logo performs consistently across full-colour, monochrome, and digital applications — from jerseys and merchandise to social media and large-scale print. Every line, contrast and proportion is constructed to ensure clarity, scalability and impact.
We did the following jobs…
- Logo design
- Visual identity design
