VALETUDO LJEKARNE – visual identity design

The visual identity for Valetudo Ljekarne centers on a contemporary reimagining of the traditional pharmaceutical cross. By utilizing flowing, ribbon-like shapes and a vibrant gradient of greens, the logo communicates a sense of growth, vitality, and organic care.

The interplay of light and shadow within the symbol creates a three-dimensional depth, reflecting the brand’s multi-faceted approach to modern healthcare. Paired with a sleek, elongated typeface, the identity strikes a perfect balance between professional reliability and a dynamic, forward-thinking patient experience.

We did the following jobs…

  • Logo design
  • Visual identity design
  • Flyers and other marketing materials
  • Roll Up
  • Complete Brand guideline
Valetudo ljekarne Roll Up Cover

LOGO VARIATIONS

Primary Logo – positive

Valetudo ljekarne Primary logo

Primary Logo – negative

Valetudo ljekarne Primary logo Negative

Primary Logo – one color

Valetudo ljekarne Primary logo One Color

Primary Logo – one color negative

Valetudo ljekarne Primary logo Negative One color

Secondary Logo – positive

Valetudo logo design — pharmacy brand visual identity

Secondary Logo – negative

Valetudo ljekarne Secondary logo Negative

Secondary Logo – one color

Valetudo ljekarne Secondary logo One Color

Secondary Logo – one color negative

Valetudo ljekarne Secondary logo Negative One Color

CLEAR SPACE – PRIMARY LOGO

Primary Logo – clear space

Valetudo Logo - Primary - Clear Space

Icons

Valetudo - Icon Primary
Valetudo - Icon Secondary

Secondary Logo – clear space

Valetudo Logo - Secondary - Clear Space

COLOR PROFILE

HEX

#006633

RGB

0 | 102 | 51

CMYK

100% | 0% | 50% | 60%

PANTONE

349 C

HEX

#094218

RGB

9 | 66 | 24

CMYK

86% | 0% | 64% | 74%

PANTONE

2411 C

HEX

#99CC33

#51976B

RGB

153 | 204 | 51

81 | 151 | 107

CMYK

25% | 0% | 75% | 20%

46% | 0% | 29% | 41%

PANTONE

2299 C

6179 C

HEX

#FFFFFF

RGB

255 | 255 | 255

CMYK

0% | 0% | 0% | 0%

PANTONE

PMS WHITE

HEX

#000000

RGB

0 | 0 | 0

CMYK

0% | 0% | 0% | 100%

PANTONE

BLACK 6 C

TYPOGRAPHY

MTM Store Logo Typography

MOCKUPS

Valetudo building mockup
Valetudo sign mockup
Valetudo pharmacist in white coat mockup
Valetudo pen mockup
Valetudo Paper Bag mockup